Microsoft Advertising
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The Science Behind Creating Consumer-First Ad Experiences from Microsoft
Date 6/5/13 2:28Tooltip Information:
The Science Behind Creating Consumer-First Ad Experiences from MicrosoftVideo by:Description: At Microsoft Advertising, innovative research helps us create ad experiences that appeal to both consumers and brands. Listen to Natasha Hritzuk talk about our approach and partnering with Nielsen to measure audience response to the beautiful, useful, and relevant Ads in Apps for Windows 8.Rating:Views: 96 -
Spark, Tuned In, and Downtime, three of the great video channels of MSN “S...
Date 5/6/13 2:00Tooltip Information:
Spark, Tuned In, and Downtime, three of the great video channels of MSN “Stagedoor”Video by:Description: Take a look at the video content consumers will experience on Spark, Downtime, and Tuned In, three of the great new channels on MSN “Stagedoor”. MSN “Stagedoor” (codename) aggregates the best brand-safe video content across nine distinct audience channels for a TV-like consumer experience. Advertising and brand integration opportunities on “Stagedoor” let you align your brand with the video content your audiences crave.Rating:Views: 77 -
Cross-Screen Engagement and the Four Consumer Pathways
Date 3/14/13 3:02Tooltip Information:
Cross-Screen Engagement and the Four Consumer PathwaysVideo by:Description: Watch Natasha Hritzuk, Global Director of Insights and Analytics at Microsoft Advertising, discuss our vision for thought-leading research and the Cross-Screen Engagement Study that sheds unique light on multi-screen consumer behavior.Rating:Views: 1040 -
Team Detroit Brings Ford Fusion to Life with Windows 8 Ads in Apps
Date 2/11/13 0:36Tooltip Information:
Team Detroit Brings Ford Fusion to Life with Windows 8 Ads in AppsVideo by:Description: As consumers scroll through this ad experience for Ford Fusion, three separate units in the foreground highlight the vehicle’s key features while an additional subtle background branding element serves as an extra layer for telling the Ford Fusion’s story.Rating:Views: 250
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Better Bathrooms Success Story with Yahoo! Bing Network.
Date 5/21/13 2:46Tooltip Information:
Better Bathrooms Success Story with Yahoo! Bing Network.Video by:Description: With one ad buy, Bing Ads help companies like Better Bathrooms successfully competing with larger companies and reach millions of potential customers on the Yahoo!Bing Network, including unique searches who don't use Google.Rating:Views: 24 -
Introducing MSN “Stagedoor” – the new consumer destination for premium vid...
Date 5/6/13 1:15Tooltip Information:
Introducing MSN “Stagedoor” – the new consumer destination for premium video contentVideo by:Description: MSN “Stagedoor” (codename) aggregates the best brand-safe video content across nine distinct audience channels for a TV-like consumer experience. Advertising and brand integration opportunities on “Stagedoor” let you align your brand with the video content your audiences crave.Rating:Views: 223 -
Bing Ads in Less Than 90 Seconds
Date 3/12/13 1:12Tooltip Information:
Bing Ads in Less Than 90 SecondsVideo by:Description: Learn about Bing Ads and the Yahoo! Bing Network – and why some advertisers call it a must buy.Rating:Views: 22 -
UniversalMcCann/Sapient Creates Jeep Ad for Windows 8 Ads in Apps
Date 2/11/13 0:38Tooltip Information:
UniversalMcCann/Sapient Creates Jeep Ad for Windows 8 Ads in AppsVideo by:Description: With Windows 8, we’re able to seamlessly integrate and tie in advertising to directly relate to the content that consumers are looking at within the app. This brand experience for Jeep brings to life the vehicle’s ability to handle any weather condition thrown at it, created in a contextually relevant environment; the AccuWeather app. It uses a technique called ‘dynamic layering,’ using visual layers to create rich background effects – rainy, stormy weather transitioning into beautiful bursts of sun behind the Jeep – within one single ad unit.Rating:Views: 351
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The LeBrons and Xbox - teaching life lessons and building brand value
Date 5/6/13 1:24Tooltip Information:
The LeBrons and Xbox - teaching life lessons and building brand valueVideo by:Description: One of the biggest names in basketball has teamed up with one of the biggest names in entertainment for another season of The LeBrons. This animated series on Xbox connects with audiences through humor and values-inspired storylines and gives advertisers opportunities for powerful sponsorships and promotions.Rating:Views: 314 -
Bengay Zero Degrees hits the spot on Xbox Kinect
Date 3/20/13 2:26Tooltip Information:
Bengay Zero Degrees hits the spot on Xbox KinectVideo by:Description: Discover how Microsoft Advertising drove brand impact and purchase intent for the Bengay Zero Degrees product launch in this video case study.Rating:Views: 221 -
Ads in Apps for Windows 8: Show and tell your best brand story
Date 2/25/13 2:38Tooltip Information:
Ads in Apps for Windows 8: Show and tell your best brand storyVideo by:Description: Ads in Apps for Windows 8 brings consumers closer to world-class content and experiences from Microsoft – Xbox, Skype, Bing, and MSN – as well as an impressive marketplace of third-party apps. See how Ads in Apps for Windows 8 gives you rich and immersive ad opportunities to make valuable consumer connections.Rating:Views: 1277 -
Razorfish, Delta Partner with Microsoft Advertising for Windows 8 Ads in Apps
Date 2/11/13 0:37Tooltip Information:
Razorfish, Delta Partner with Microsoft Advertising for Windows 8 Ads in AppsVideo by:Description: With touch and gesture capabilities in the Windows 8 arsenal, we were able to bring to life the airline’s ‘Up’ brand campaign focused on ‘upping the ante’ in travel. Through this experience while inside the NBC News app, the motion of swiping up on the Delta ad takes you on a visual journey through an airport as you travel through the airline’s brand story and message.Rating:Views: 448
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OneBeat and Xbox – Align your brand with the music and culture that keeps ...
Date 5/6/13 1:00Tooltip Information:
OneBeat and Xbox – Align your brand with the music and culture that keeps the world dancingVideo by:Description: Already a world-wide cultural phenomenon, electronic dance music (EDM) has a bright new stage on the Xbox LIVE dashboard. The original content series OneBeat brings high-energy programming, as well as interactive advertising and sponsorships to the large and passionate fan base of the genre.Rating:Views: 156 -
Soundbites About Support That Can Define Your Social Campaign
Date 3/18/13 9:50Tooltip Information:
Soundbites About Support That Can Define Your Social CampaignVideo by:Description: Soundbites from Social Media Club Seattle inform us how Support is the newest form of marketing strategy.Rating:Views: 90 -
Paramount Pictures Gets Jack Reacher in Gear with Windows 8 Ads in Apps
Date 2/12/13 0:37Tooltip Information:
Paramount Pictures Gets Jack Reacher in Gear with Windows 8 Ads in AppsVideo by:Description: Leveraging the action thriller nature of the film, we maximized the new opportunity with gesture language to introduce key elements of the film as navigational tools in the ad experience. Targeted at a strongly male demographic, the ad for Paramount Pictures’ film Jack Reacher is incorporated into the BBC’s Top Gear app. The user is presented with a gear shift that, when manipulated with swipe or trace gestures, opens up different content windows such as the trailer, photos and screening informationRating:Views: 264 -
Marco Bertozzi on using data to make audiences more valuable
Date 2/4/13 2:46Tooltip Information:
Marco Bertozzi on using data to make audiences more valuableVideo by:Description: During CES 2013, Microsoft Advertising was fortunate to sit down with Marco Bertozzi, Executive Managing Director, EMEA at VivaKi. Marco shared his thoughts on the consumer’s expectations for seamless experiences, and using marketing data to make audiences more valuable and campaigns more efficient.Rating:Views: 119
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