Bing Brings "Friend Effect" to Search
At Bing, our mission is to help you make faster, more informed decisions. Today, search remains largely driven by facts and links – we think it’s time to change that. Research tells us that 90% of people seek advice from family and friends as part of the decision making process. This “Friend Effect” is apparent in most of our decisions and often outweighs other facts because people feel more confident, smarter and safer with the wisdom of their trusted circle. A movie critic may pan the latest summer block buster, but your friends say it’s the feel good movie of the year, so you ignore the critic and go (and wholeheartedly agree). Historically, search hasn’t incorporated this “Friend Effect” – and 80% of people will delay making a decision until they can get a friend’s stamp of approval. Today, Bing is bringing the collective IQ of the Web together with the opinions of the people you trust most, to bring the “Friend Effect” to search.