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Coty, Inc: the Death of the Four Ps of Marketing
Coty Inc. CEO Michele Scannavini argues that the old marketing mix (product, price, promotion, and place) is being replaced by the 4 C's: content, convenience, community, and curation.
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Coty, Inc: the Death of the Four Ps of Marketing
Coty Inc. CEO Michele Scannavini argues that the old marketing mix (product, price, promotion, and place) is being replaced by the 4 C's: content, convenience, community, and curation.
Date: 5/27/14
Views: 1
Video by:  FORA.tv Culture
 
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