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How PEMCO Uses Social Media Tools And Relations...
How do you sell a product that nobody wants to buy and when they buy, hope they never use it? While this sounds like a very tough sell, PEMCO Insurance does it very well. What’s the secret to the company’s success? Rod Brooks, VP & CMO discusses with Bruno about how PEMCO employs social media for relationship management. Watch the video and learn how this regional insurance company uses relationship metrics, giving them a customer service reputation that is considered second to none industry.
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How PEMCO Uses Social Media Tools And Relationship Metrics To Improve Customer Service
How do you sell a product that nobody wants to buy and when they buy, hope they never use it? While this sounds like a very tough sell, PEMCO Insurance does it very well. What’s the secret to the company’s success? Rod Brooks, VP & CMO discusses with Bruno about how PEMCO employs social media for relationship management. Watch the video and learn how this regional insurance company uses relationship metrics, giving them a customer service reputation that is considered second to none industry.
Date: 6/24/11
Views: 58
Video by:  Microsoft
 
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