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Microsoft and Massive Games Advertising Highlig...
Overview of how games advertising has become a key component of successful multi-screen advertising campaigns for leading US brands. Includes insights on metrics and size of audience for Massive and Xbox Live, performance drivers for game advertisers, and examples of Kia's campaign across Massive in-game and X-box live placements. Case study demonstrates impressive results across key brand metrics and features new ways to measure post-ad actions as announced by Massive and Microsoft on November 12, 2009.
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Microsoft and Massive Games Advertising Highlight Video
Overview of how games advertising has become a key component of successful multi-screen advertising campaigns for leading US brands. Includes insights on metrics and size of audience for Massive and Xbox Live, performance drivers for game advertisers, and examples of Kia's campaign across Massive in-game and X-box live placements. Case study demonstrates impressive results across key brand metrics and features new ways to measure post-ad actions as announced by Massive and Microsoft on November 12, 2009.
Date: 11/20/09
Views: 10340
 
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