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Paramount Pictures Gets Jack Reacher in Gear wi...
Leveraging the action thriller nature of the film, we maximized the new opportunity with gesture language to introduce key elements of the film as navigational tools in the ad experience. Targeted at a strongly male demographic, the ad for Paramount Pictures’ film Jack Reacher is incorporated into the BBC’s Top Gear app. The user is presented with a gear shift that, when manipulated with swipe or trace gestures, opens up different content windows such as the trailer, photos and screening information
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Paramount Pictures Gets Jack Reacher in Gear with Windows 8 Ads in Apps
Leveraging the action thriller nature of the film, we maximized the new opportunity with gesture language to introduce key elements of the film as navigational tools in the ad experience. Targeted at a strongly male demographic, the ad for Paramount Pictures’ film Jack Reacher is incorporated into the BBC’s Top Gear app. The user is presented with a gear shift that, when manipulated with swipe or trace gestures, opens up different content windows such as the trailer, photos and screening information
Date: 2/12/13
Views: 377
 
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