Puttin' on the Ritz-Carlton
Marriott has 18 different brands, but its crown jewel is The Ritz-Carlton, the legendary luxury hotel chain known for extreme luxury and exemplary service. Ritz-Carlton employees -- known within the company as "ladies and gentlemen" -- begin each shift by reviewing the Ritz's credo and service standards. If that sounds a little old fashioned, the Ritz-Carlton doesn't mind -- Ritz guests are loyal. Even Apple referenced the Ritz's service standards when the company conceived its own wildly popular retail stores.