Rudy Giuliani Now Pitching LifeLock On TV
How The Mighty Have Fallen? 'America's Mayor' Rudy Giuliani Now Pitching LifeLock On TV
If you're a frequent cable news viewer, you are likely quite familiar with those annoying LifeLock commercials featuring dramatic music and bad actors with the occasionally ridiculous backstory like "rotten" teeth. Well, those ads just got a whole lot more interesting: former NYC Mayor Rudy Giuliani is now the paid spokesman.
Back in November, LifeLock announced a "partnership" with "America's Mayor" centered around his well-known "anti-crime" record. "Rudy Giuliani has partnered with LifeLock, an industry leader in proactive identity theft protection, to help educate consumers about the increasing threats related to the crime of identity theft," the press release read.