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Ford’s social media success – Bing Ads
Ford used high impact, broad reach paid media and an edgy spokespuppet named Doug to drive owned and earned media for their campaign to re-launch the Focus. Watch Scott Monty, Global Head of Social Media and Scott Kelly, Head of Digital Advertising at Ford discuss their successful collaboration with Microsoft Advertising.
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Ford’s social media success – Bing Ads
Ford used high impact, broad reach paid media and an edgy spokespuppet named Doug to drive owned and earned media for their campaign to re-launch the Focus. Watch Scott Monty, Global Head of Social Media and Scott Kelly, Head of Digital Advertising at Ford discuss their successful collaboration with Microsoft Advertising.
Date: 2/27/12
Views: 42
Video by:  Bing Ads Video
 
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