SMBVK - How We Win in SMB
The cloud represents an excellent way for SMB’s to connect with new customers and better serve existing ones and for partners to build their businesses and compete on a level playing field with much bigger competitors.
For Microsoft partners who want to increase profits, it requires developing a better business model that will have tremendous and sustainable upside long term. In this session we will focus on our SMB customers’ evolving needs and how Microsoft, and our partner ecosystem, must evolve and align to those needs in order to be successful. We will outline key investments Microsoft is making to market and connect more effectively with our SMB customers and clarify where and how partners can participate to drive mutual success!