The National Honesty Index: A Social Experiment...
America's honesty has been put to the test and the results are available at http://theNationalHonestyIndex.com/.
Over 10 consecutive days in July, Honest Tea hydrated people in more than 60 locations in all 50 states and Washington, D.C., by setting up unmanned kiosks offering refreshing, ice-cold bottles of HONEST beverages for $1 on the honor system. Consumers chose to pay or steal a beverage with no consequences.
During each experiment we collected data on how many people paid for the beverages as well as characteristics including gender, hair color, hair length, facial hair, and whether or not they were wearing hats and sunglasses.
Check out the results and put yourself in the experiment at www.NationalHonestyIndex.com