Verify Ownership of Your Website
To complete the addition of a new site to your account, you need to verify that you own the site by proving ownership. There are three ownership verification methods. Click the option best suited for your site and follow the on-screen instructions:
- XML File authentication: Click BingSiteAuth.xml to save the custom XML file, which contains your customized ownership verification code, to your computer, and then upload the file to the root directory of the registered site.
- Meta tag authentication: Copy the displayed <meta> tag with your custom ownership verification code to the clipboard. Then open your registered site’s default page in your web development environment editor and paste this tag’s code at the end of the <head> tag region. Lastly, upload the revised default page file containing the new <meta> tag to your site.
- Add CNAME record to DNS: This option requires access to your domain hosting account. Inside that account you would edit the CNAME record to hold the verification code (series of numbers and letters) we have provided you. When complete, we can see this information and verify your ownership of the site.
Once you have added the ownership verification code to your site or in your DNS, click Verify. If Bing Webmaster Tools is able to verify your site, you will see your site information begin to populate. If you see a red text message stating “We weren't able to verify your site,” review the information in the steps above and try again.