Where the Action Is is a music-based television variety show that aired in the United States from 1965 to 1967. It was carried by the ABC network and aired each weekday afternoon. Created by Dick Clark as a spin-off of American Bandstand, Where the Action Is premiered on June 27, 1965. The show was another step in the then-current trend of entertainment programs that targeted the teenage audience by focusing on pop music, following in the footsteps set by Shindig! (premiered in the fall of 1964, also on ABC) and Hullabaloo (premiered January 1965 on NBC). Dick Clark's voice could be heard doing the artist introductions, but he was rarely seen on the show.

A rock music promoter (Freed himself, rock 'n' roll's first impresario) goes in search of a mystery contestant who won his star-making talent contest. The new teen idol, Johnny Melody (Jimmy Clanton), is surrounded by rare performances by rock's founding fathers, including Chuck Berry, Eddie Cochran, Ritchie Valens (his only screen appearance), Jackie Wilson, The Cadillacs and many others.