From 'carp' to 'copi': unpopular fish getting a makeover
FILE - Asian carp are unloaded at Two Rivers Fisheries in Wickliffe, Ky., Feb. 11, 2020. The state of Illinois is unveiling a market-tested rebranding campaign to make the fish appealing to consumers. FILE - Carp swarm out of the Cumberland River as Tennessee Wildlife Resources Agency Reservoir Biologist Michael Clark, left, Kentucky Department of Fish and Wildlife Resources Fisheries Biologist Matthew Combs, center, and Kentucky DFWR Fisheries Biologist Joshua Tompkins work to remove them from the water during an electrofishing demonstration at the Barkley Dam on Thursday, Aug. 1, 2019, in Grand Rivers, Ky.