Cochlear Hearprint is an innovative Chrome plugin that calibrates online audio content to suit users’ hearing ability. Created to promote Cochlear’s implants, it was inspired by findings showing that 12% of Australians suffer hearing loss but take an average of seven years to seek help – a delay that can lead to depression and social isolation.

The plugin was promoted via a dedicated website, which featured video interviews with people whose lives had been improved by the implants. People had to set their Hearprint to watch the films, completing a short test that identified whether their hearing was ‘normal’ or ‘abnormal’. People with ‘abnormal’ results were offered a free consultation with Cochlear, and all users were given a visualisation of their hearing ability and the option to install Hearprint on their device.

The Hearprint plugin can be updated over time – alerting users to changes in their hearing – and automatically adjusts all audio content on a user’s device once installed. More than 5,000 people had set their Hearprint within three months, and over 50% of those were identified as abnormal – generating new leads for Cochlear while alerting people to potential hearing loss.

Credits:
Production Company: Revolver / Will O’Rourke. CEO: Chris Howatson. Managing Director: David Halter. Chief Creative Officer: Ant White. Group Creative Director: Brian Jefferson. Associate Creative Directors: Letizia Bozzolini, Lisa ONeill. Senior Copywriter: Cameron Brown. Group Account Director: Mariana Rice. Senior Account Director: Charlotte Jones. Senior Account Manager: Alice Jamieson. Head of Design: Jason Young. Senior Designer: Vanessa Saporito. Head of CHEP Films: Julie Duff. Production Coordinator: Katena Valastro. Operations Manager: Roma Stein. Head of Performance: James Shaw. Senior Experience Strategist: Hannah Garcia. Performance Manager: Elliot Tindale. Experience Manager: Ryan Townsend. Performance Executive: Elaine Yang. Programmatic Manager: Tien Tran.
Data & Media Operations Manager: Leigh Munday. Digital Products Director: Jamie Metcalfe. Digital Project Manager: Simon Ridley. Creative Technologists: Matthew White, Patrik Fagard. Technical Director, Product & Comms: Matthew Rose. Head of Strategic Design: Matthew Willcox. Senior Digital Designer: Sebastian Perez de Arce. A&I General Manager: Simone Pipkorn. Director: The Glue Society. Managing Director /Executive Producer: Michael Ritchie. Executive Producer / Head of Project: Josh Mullens. Producers: Jasmin Helliar, Isabella Vitelli. Directors of Photography: Alex Harrod, Jordan Maddocks. Post House: The Glue Society Studios. Editor: The Glue Society. Flame Artist: Viv Baker. Colourist: Trish Cahill. Sound Studio: Noise International. Sound Designer: Kathleen Burrows.