Understanding the Top 5 Reasons Why Homeowners Go for Residential Solar

Residential solar power might be a relatively modern innovation, but harnessing the sun’s power for its sustainable source of energy has been in the thoughts of inventors for decades. In fact, before his death in 1931, Thomas Edison was quoted as saying, “I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait until oil and coal run out before we tackle that.” 

Sustainability remains an important concern among homeowners looking to go solar, as is the money-saving opportunity granted by the technology, but these aren’t the only reasons why so many prospects are saying “yes” to solar energy. There are several reasons why a customer might be interested in solar. In today’s post, we’ll review the top five reasons why homeowners go for residential solar and how you can reverse-engineer this information to strengthen your marketing.

Solar Equals Savings

Solar is one of the only energy sources capable of delivering monetary savings immediately and over the long term. From the moment a solar system is turned on, it reduces the household’s demand for energy delivered by its local utility provider. Because solar technology is modular, a customer can easily cover the roof of their home with panels to the point that their system can accommodate 100% or more of their daily electricity use.

Opponents of solar energy will suggest that the cost of going solar outweighs the benefits, but this point is mute because today’s customers have so many different ways to pay for their systems. Not only is their installation made more affordable through state and federal rebates and incentives, but there is also a variety of financing and leasing programs with accommodating payment terms that can be utilized to help make the initial cost easier to manage. On average, the savings provided by a solar power system will be enough for the customer to reach their break-even point within eight to ten years.

Solar Equals Energy Independence

The national electrical grid is old and becoming less reliable by the day. Over the last few years, Texas has become a prime example of what happens when an electrical grid is neglected. The recent energy crisis in the Lone Star State has become a powerful selling point and a top reason why so many solar prospects have become customers.

As an installer, sharing with your customers how solar provides a household independence from the rising costs of electricity and the problems that come with relying on the antiquated grid for their energy can be a highly valuable and effective sales proposition.

Solar Equals Higher Property Values

Some solar customers aren’t as concerned about savings and sustainability as they are about improving the market value of their homes. Solar provides a sizable increase to any home’s market value because the technology is in high demand among home buyers. Current estimates suggest that solar increases a home's resale value by up to $5,911 for each kilowatt of solar panels installed. If you have a prospect who is thinking about selling their home in the future, then sharing this information with them will help make solar even more attractive.

Solar Equals Environmental Healing

There is no longer any doubt that our reliance on fossil fuels is what caused the rapid climate change that has occurred over the last couple of decades. The facts are indisputable. So, reducing our reliance on dirty energy sources like coal, oil, and gas is one of the most important steps in helping the planet heal itself. For many homeowners, this is the main reason why they want to go solar. By going solar, they are doing their part in helping to clean up the damage that mankind has done.

Solar Equals Potential Passive Income

What is better than saving money on electricity? Answer – being paid by one’s local energy provider for excess electricity produced by their solar system. Many states and cities offer generous renewable energy incentives for homeowners who invest in solar and once qualified for these incentives, the local utility company may be responsible for paying for any excess clean energy produced from the home’s solar panels via cash or credit. This can turn one’s solar system into a passive income machine that generates income for the household month after month.

Boost Your Sales with Solar Leads from RGR Marketing

Although more customers are turning to solar every day for the reasons above, finding and connecting with those prospects can still be challenging for solar installers. That’s where working with a reputable lead provider can benefit your business.

RGR Marketing is the lead generation firm today’s solar installers trust. Partnering with RGR Marketing gives you exclusive access to hot solar leads that have been verified for accuracy before you get them, so your sales team doesn’t have to put in any extra work weeding out incomplete or dead leads. Our solar leads are also fully scalable and easy to integrate into your existing lead management system. We have over 20 years of experience providing installers with the high-quality solar leads they need to grow their businesses.