Aging Cats and Dogs Drive Market for Functional Pet Foods
"Just as many Americans are proactive about their own health diet-wise, a sizeable majority of pet owners believe the pet foods they buy have a strong impact on the health of their pets," says
Survey data published in the report reveal that 72% of dog and 67% of cat owners agree that "High-quality dog foods/cat foods are effective for preventive healthcare," and more than a three-fourths of dog and cat owners agree that "targeted pet foods with special nutrition formulations are beneficial to pets with specific health concerns." Top functional foods sought by dog and cat owners include:
- Oral/dental health formulas
- Skin and coat/long hair formulas
- Senior/mature formulas
- Weight management formulas
- Joint/mobility formulas
- Digestive/sensitive stomach formulas
- Hairball formulas (for cats)
Many of these conditions are related to the greying of America's companion animals. Dogs and cats are living longer, and as a result are dealing with are suffering from age-related conditions including joint, coronary, cognitive, and immune-system-related, as well as diabetes and cancer. Senior-targeted pet products cover all of these needs as well as routine daily concerns, and because of their more specialized health focus, senior products and services are typically priced well above the market average.
Older pet populations also drive human-style advancements in veterinary care, medications, and supplements supported by newer payment options such as pet insurance. Moreover, as pets age, the human/animal bond deepens, creating an increased willingness among pet owners to do whatever it takes to keep their pets healthy and happy for as long as possible. Because of all these factors, Packaged Facts forecasts functional pet food targeting conditions related to aging will have excellent growth prospects in coming years.
About the Report
This report forecasts market growth for veterinary services in the overall context of pet food and non-food products and non-medical pet services. The analysis provided tracks the diversifying ways pet owners can access veterinary services, the impact pet superstores and online retailers have on veterinary channel trends, new and upcoming products shaping veterinary care services and revenues, the impact of "pet parents" and Millennial pet owners on market trends, the effects of pet population and health trends on the veterinary practices, and the trump card of veterinarian influence on pet owners, pet product purchases, and pet health and wellness.
Pet Industry Outlook: Veterinary Services and Pet Product Retailing contains numerous tables and charts with new 2018 market and consumer survey data exclusive to Packaged Facts, as well market and marketing images across key competitive topics.
View additional information about Pet Industry Outlook: Veterinary Services and Pet Product Retailing including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website: https://www.packagedfacts.com/updates/pet-veterinary-product-retail-outlook.
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SOURCE Packaged Facts
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