Holyoke Sporting Goods wins $40K advertising grant from Marketing Doctor

Janet Casey, president and founder of Marketing Doctor, awards Holyoke Sporting Goods owner Betsy Frey a $40,000 media and marketing grant.

Janet Casey, left, president and founder of Marketing Doctor, presents a $40,000 media and marketing grant to Holyoke Sporting Goods owner Betsy Frey on Friday. (Dennis Hohenberger photo)

HOLYOKE — Holyoke Sporting Goods is the winner of a $40,000 grant from Marketing Doctor’s Western Massachusetts Small Business Advertising Campaign contest.

The sporting goods store, owned by Betsy Frey, hosted a presentation ceremony Friday.

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