Environmental change is fast becoming a top priority for the fashion industry. Last year, London Fashion Week declared itself the first "fur free" event on the global fashion calendar and, in March, GQ's Dylan Jones led a judging panel for the first global sustainable fashion awards. Now, French brand Lacoste is on the case too, by way of a collection of polo shirts designed to raise awareness around certain threatened species.
The shirts have been designed in collaboration with the International Union For Conservation Of Nature (IUCN). With an intention to support conservation action while enlightening buyers, this three-year partnership proves the French brand's dedication to enact change. For their latest release, the iconic crocodile logo has been removed, replaced with one of ten threatened species – from the Iberian lynx to the North Atlantic right whale to the Hawaiian Monk seal.
Limited edition is an apt description for this collection, because Lacoste has matched its production numbers to the exact amount of animals that remain in the wild. To face this global issue, the designs have been distributed across ten stores worldwide – available from today. For us Londoners, that means supporting the Yemeni mouse-tailed bats in the Covent Garden branch. Only 150 remain, so step forward quickly.
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