(MENAFN- America News Hour) Project
Loon is a research and development project being developed by X (formerly
Google X), which consists of a network of balloons equipped with routers at the
edge of space. The aim of the project is to provide internet to everyone in the
world. It is a known fact that many areas in the emerging and developed regions
across the globe are deprived of a proper internet access.
Project Loon intends to connect people in rural and remote areas by making use
of a network of internet-powered balloons traveling on the edge of space.
Google thinks its internet balloons will be a $10 billion business. Each
balloon is equipped with LTE antennas capable of covering around 80 kilometers
on the ground, a 100W solar panel array that charges a battery for nighttime
operations, and additional antennas to relay traffic to other balloons.
Assuming all the mechanisms of the project are functioning as planned, every
single person can have access to internet. Loon's Use of Renewable Energy is an
added advantage as it will greatly influence and inspire future projects. It
creates an interplay between solar energy to keep the balloon functional while
using wind energy to define its motor controls. With the constant connectivity
to the each other through the internet collaboration between people across the
globe will become much easier. The main problem with the Project Loon is the
certainty of eventual hardware failure. If a Loon balloon fails, it can either
remain up in the air floating, making it difficult to bring down or it might go
down in unwanted areas as they can't be reached. Another concern over this
project is internet privacy. As the project gives Google more power over a
wider range of consumer behaviour the information obtained can become a
security issue if it is shared with Government agencies.
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Increasing the volume of internet users would invariably increase traffic on
the world's leading search engine, Google Search. The increase in search users
implies that more ads will be displayed which in turn result in profits for
Google. Given the rising number of the mobile internet subscriptions and also
the ever-increasing growth in the world population, the need for access to the
internet is going to increase even more. The growing population, changing
consumer internet habits and multiple developments via Internet-of-Things could
drive the demand for a full-time easy access to the internet from every corner
of the globe, which could be made possible by implementing Project Loon to its
full potential.
Google has already run tests with several different telecoms. It has conducted
test runs with Vodafone in New Zealand, Telstra in Australia, and Telefonica in
Latin America - and is working on commercial deals with other new network
operators. Google will split the revenue from any new customers with the
telecommunications company providing the LTE spectrum.
SpaceX and Facebook are also working on similar projects and could be the
potential competitors to Google. Facebook is the only company that has started
testing its project by the use of unmanned aerial vehicles unlike SpaceX, which
plans to provide a similar internet access facility by the use of a fleet of
satellites.
Report ContentsRegional AnalysisReport Highlights
Global Market segments
Global Market Drivers, Restraints and Opportunities
Global Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Global Market - Current Trends
Competition & Major Companies
Technology and R & D Status
Porters Five Force Analysis
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Analysis of Key Players
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India
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Middle East and Africa
GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
South Africa
North Africa
Rest of Middle East and Africa
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Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
Consumer and Pricing Analysis
Market dynamics of the industry
Market Segmentation
Estimated Market Sizing in terms of volume and value
Recent trends in market and impact
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Eli
Eli is a freelance writer and possess double graduation degree in physics and chemistry. She is an intense writer covering everything for Science and Tech to Business, Entertainment, Sports and Lifestyle.
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