January 25, 2023
In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data Summit
- by Joe Mandese @mp_joemandese, May 14, 2019
MALAGA, SPAIN -- A series of roundtable discussions among some of the world’s leading marketers, agencies, media and data analysts kicking off this year’s I-COM Data Summit here exposed some tensions between the business goals of each type of stakeholder.
“Increasingly, advertisers are starting to realize they’re actually losing brand …
