Citi launches no-annual-fee card with 5% cash back in your top eligible spending category

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Citi launched a no-annual-fee cash-back credit card in June to help consumers put more money back in their pocket on the things they spend the most on.

With the Citi Custom Cash® Card, cardholders can get 5% cash back on purchases in their top eligible spend category each billing cycle, up to the first $500 spent (then 1%). This card rivals Citi's other cash-back credit card with no annual fee, the Citi Double Cash® Card (see rates and fees).

Here is what makes the Citi Custom Cash Card stand out.

The welcome bonus on the Citi Custom Cash Card has a pretty low spending threshold: Earn $200 cash back after spending $1,500 on purchases in the first six months of account opening (fulfilled as 20,000 ThankYou^® Points, which can be redeemed for $200 cash back).

You can either spread out the $1,500 of spend over six months or, if you have a big purchase you've been planning to make, you can knock out the spending requirement quickly. You'll even have a longer time to pay off your balance with the Citi Custom Cash Card's introductory 0% APR period offered on purchases (and balance transfers) for the first 15 months (after, 19.24% - 29.24% variable APR).

Though we recommend getting in the habit of paying off your credit card balance in full every month to avoid paying interest, this interest-free period gives you more time should you need it. Just make sure you have a plan for paying off your balance before the 15 months is up.

Citi Custom Cash Card members earn the following rewards:

• 5% cash back on purchases in the top eligible spend category each billing cycle, up to the first $500 spent (then 1%)
• 4% cash back on hotels, car rentals, and attractions booked on Citi Travel℠ portal through 6/30/2025.
• Unlimited 1% cash back on all other purchases

Eligible spending categories include everything from restaurants and grocery stores, to gas stations, select travel, select transit, select streaming services, drugstores, home improvement stores, fitness clubs and live entertainment.

Popular cash-back credit cards, such as the Discover it® Cash Back and Chase Freedom Flex℠, have rotating bonus categories (chosen by the bank) that cardholders have to enroll in each quarter. But with the Citi Custom Cash Card, as your spending changes each billing cycle, you'll be able to automatically choose your bonus categories (from the list above) and earn 5% back on whatever you spend the most. With the Discover it Cash Back, you can earn 5% cash back on up to $1,500 in purchases (then 1%) made in accordance with Discover's Cashback Calendar after enrollment. 

If you were to maximize the 5% back on up to $500 in spending each billing cycle with the Citi Custom Cash Card, you could end up with $25 in cash back per month, or $300 a year.

With its customized cash-back rewards program and easily attainable welcome bonus, the Citi Custom Cash Card is a good fit for just about any new cardholder. Plus, you don't have to commit to paying an annual fee for the card.

Those looking for 5% cash back on a higher limit than just up to the first $500 spent in their top eligible spend category each billing cycle should consider the U.S. Bank Cash+® Visa Signature® Card (also with no annual fee). It is a flexible 5% cash-back card that lets you choose two categories each quarter to earn 5% cash back on up to your first $2,000 in combined eligible purchases, then 1%.

Unlike with the Citi Custom Cash Card, however, activation is required to earn 5% cash back on the U.S. Bank Cash+ Visa Signature Card. Cardholders also get 2% cash back on one everyday category and 1% cash back on everything else.

Information about the Chase Freedom Flex℠ has been collected independently by Select and has not been reviewed or provided by the issuer of the card prior to publication.

For rates and fees of the Discover it® Cash Back, click here.