LAS VEGAS — Top 20 bedding producer Spring Air International is taking its Nature’s Rest brand to a national stage.
The Chelsea, Mass.-based producer said it is rolling out the brand to all 10 of its domestic licensees, giving the all-latex line a national footprint.
The five-model line will diversify Spring Air’s offerings and solidify the company’s position as a go-to luxury sleep resource, officials said.
“Nature’s Rest has been one of our legacy brands for a very long time but limited to only three factories,” said Nick Bates, president of Spring Air International. “As the consumer appetite for natural latex and luxury mattresses continues to grow, we saw an opportunity with our broader licensee community to offer this nationally.”
Prior to its new rollout, Nature’s Rest was being manufactured by only three of the company’s licensees as its own brand.
Working with its nine-member product development committee made up of representatives from the company’s licensees, Spring Air will redesign the Nature’s Rest line, Bates said. While specifications haven’t been finalized, Bates said each model will be an all-natural latex product that will not have innersprings.
The Nature’s Rest latex brand gives Spring Air factories and retailers a different product offering that attracts a consumer who craves a natural sleep experience, officials said.
Nature’s Rest has been manufactured as a standalone brand by E&E Bedding, a company owned by Spring Air CEO Ed Bates that had been Spring Air’s licensee in the Northeast until late last year. Spring Air North Carolina and Spring Air Michigan have also manufactured the brand.
Founded in the late 1990s, Nature’s Rest was acquired by Ed Bates in 2009 at the same time he acquired the rights to the Spring Air brand.
Spring Air’s Las Vegas showroom is in World Market Center B-1126.