Woman, 26, who has transformed 200,000 smiles reveals how she created a booming teeth whitening empire

  • Alison Egan founded Sparkling White Smile after dreaming of teeth whitening
  • The 26-year-old couldn't find any whitening that was affordable
  • She launched her business to whiten teeth for just $300 instead of $1,000
  • Sparkling White Smile has now transformed 200,000 smiles with whitening

By Sophie Haslett For Daily Mail Australia

Published: | Updated:

A 26-year-old woman who had a dream about being able to afford cosmetic teeth whitening has turned her idea into a hugely successful business that has now whitened 200,000 smiles across Australia for a fraction of the typical dentist cost.

Alison Egan, from Sydney, came up with the idea for Sparkling White Smile when she was just 21 years old and decided she wanted her own teeth whitened.

But when she couldn't find the procedure available for under $1,000, Alison knew she wanted to do something about this - and now she and her business have whitened thousands of teeth for around $300 per treatment.

A 26-year-old woman who had a dream about being able to afford cosmetic teeth whitening has turned her idea into a hugely successful business that has now whitened 200,000 smiles (Alison Egan pictured)

A 26-year-old woman who had a dream about being able to afford cosmetic teeth whitening has turned her idea into a hugely successful business that has now whitened 200,000 smiles (Alison Egan pictured)

Alison Egan, from Sydney, came up with the idea for Sparkling White Smile when she was just 21 years old and decided she wanted her own teeth whitened (a client transformation pictured)

Alison Egan, from Sydney, came up with the idea for Sparkling White Smile when she was just 21 years old and decided she wanted her own teeth whitened (a client transformation pictured)

'I begged my parents for three days to help me out with the purchase of equipment when I was 21 and they finally agreed to loan me $10,000,' Alison told FEMAIL.

'I spent time with dentists who were willing to teach me the ins and outs. I literally studied everything I could about teeth whitening; it's a non-qualification course, so it worked with what I was doing already as a health professional.'

While she was studying nursing, Alison set up her business idea and through word of mouth, she started to get her first clients.

'It was slow progress at first as it was spreading through word of mouth,' she said.

'But now, as a business we are whitening the teeth of over 500 people per week - and it's growing.' 

While she was studying nursing, Alison set up her business idea and through word of mouth, she started to get her first clients (a client's results pictured)

While she was studying nursing, Alison set up her business idea and through word of mouth, she started to get her first clients (a client's results pictured)

Now, as a business, Sparkling White Smile is whitening the teeth of an impressive 500 clients per week (client transformations pictured)

Now, as a business, Sparkling White Smile is whitening the teeth of an impressive 500 clients per week (client transformations pictured)

Treatments at Sparkling white Smile include the signature Triple treatment ($300), which can be done from the comfort of your own home and whitens teeth by 5-7 shades in just one session (the whitening process pictured)

Treatments at Sparkling white Smile include the signature Triple treatment ($300), which can be done from the comfort of your own home and whitens teeth by 5-7 shades in just one session (the whitening process pictured)

How does Alison recommend you keep your teeth white?

* Regular three monthly top ups

* Regular use of the On the Go Finger Wipes

* Clean your teeth twice daily

* Floss often

* Drink plenty of water.

* Avoid the following: coffee, black tea, red wines and smoking

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Treatments at Sparkling white Smile include the signature Triple treatment ($300), which can be done from the comfort of your own home and whitens teeth by 5-7 shades in just one session.

Alison said they also have the Ultra White treatment ($500), which is done across two sessions and makes your teeth between 7 and 14 shades lighter. 

The treatments incorporate peroxide gels, a laser accelerator lamp to rapidly activate the whitening gel and of course, their highly trained and dedicated technicians. 

'It's hard to estimate what the business is currently worth in the economic climate, but the amount of opportunities and growth that have presented themselves to us through COVID-19 has been incredible,' Alison said.

'The demand for beauty services after such a long period of isolation has been overwhelming.' 

According to Alison, the fact that Sparkling White Smile is a mobile service makes it much more accessible for busy men and women:

'We do a lot of our whitening in the evenings after work,' she told FEMAIL.

'Some 30 per cent of our customer base is now men, too, because I think they like the idea that they can whiten their teeth from the comfort of their own home.'

The treatments incorporate peroxide gels, a laser accelerator lamp to rapidly activate the whitening gel and of course, their highly trained and dedicated technicians (a client's results are pictured)

The treatments incorporate peroxide gels, a laser accelerator lamp to rapidly activate the whitening gel and of course, their highly trained and dedicated technicians (a client's results are pictured)

When it comes to her business secrets, the 26-year-old said the most important thing is that you never give up and 'always follow your dreams' (a client's transformation is pictured)

When it comes to her business secrets, the 26-year-old said the most important thing is that you never give up and 'always follow your dreams' (a client's transformation is pictured)

When it comes to her business secrets, the 26-year-old said the most important thing is that you never give up and 'always follow your dreams'.

'It's not always going to be easy, but at the end of the day when you look back on everything, you really feel like you have accomplished something great,' she said.

'I genuinely love my job, and love making people smile every day. Do something you love, and it will never feel like work.'  

For more information about Sparkling White Smile, you can visit the website here. 

What sets Sparkling White Smile apart is that the whitening can be done from the comfort of people's homes (client's results pictured)

What sets Sparkling White Smile apart is that the whitening can be done from the comfort of people's homes (client's results pictured)

Teeth whitening involves bleaching the teeth to lighten their colour. After treatment, the teeth look a few shades whiter, but not usually bright white (client transformation pictured)

Teeth whitening involves bleaching the teeth to lighten their colour. After treatment, the teeth look a few shades whiter, but not usually bright white (client transformation pictured)

What is teeth whitening and how does it work?

* Teeth whitening involves bleaching the teeth to lighten their colour. After treatment, the teeth look a few shades whiter, but not usually bright white.

* Teeth whitening is an optional procedure - it is very rarely a necessity.

* Whitening products typically use the chemicals hydrogen peroxide or carbamide peroxide.

* The bleach soaks through the tooth's enamel top layer and into the dentine, the main part of the inside of the tooth which is slightly softer than the enamel.

* The bleach reacts with the coloured molecules that cause discolouration. The dentine then becomes lighter and the teeth look whiter. Bleach can also make the enamel surface more reflective, which looks whiter too.

* Teeth can become discoloured through drinking red wine, tea, coffee and Coca Cola.

* Whitening is generally successful and can last for several years, but it isn't permanent: for example, tea, coffee and red wine can stain your teeth again.

* The most common side-effects, which are often temporary, include tooth sensitivity, especially from power bleaching, and irritation of the gums.

Source: Health Direct

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