Ant McPartlin and Dec Donnelly helped launch a brand new mental wellness campaign during tonight's (October 5) Britain's Got Talent: The Champions final.
Following a performance by dance group MerseyGirls, the duo paused the competition before inviting viewers and audience members to take 60 seconds to speak to a loved one.
This was in aid of ITV's initiative 'Britain Get Talking', which is aimed to help people who are suffering with their mental health.
Taking to the stage, Ant announced: "Right, now pay attention everyone and that includes you lot at home, because we've got something important to tell you."
"We'd like to introduce the new ITV campaign for mental wellness right here on Britain's Got Talent tonight," chimed in Dec.
"In the last 15 years, there has been a staggering 48% rise in anxiety and depression amongst British children, but something as simple as talking together and listening to each other can build our mental wellness."
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The presenters then initiated some studio silence in order for people to connect in the audience, and also people sat at home β but what did those writing on social media make of the move?
So all in all? According to those at home, a bright idea with some divisive thoughts on the execution.
Britain's Got Talent: The Champions aired on ITV.
We would encourage anyone who identifies with the topics raised in this article to reach out. Organisations who can offer support include Samaritans on 116 123 (www.samaritans.org) or Mind on 0300 123 3393 (www.mind.org.uk). Readers in the US are encouraged to visit mentalhealth.gov or the American Foundation for Suicide Prevention.
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Reporter, Digital Spy
Dan is a freelance entertainment journalist. Beginning his writing career in 2014, Dan's work first graced the pages of cult publications Starburst magazine and Little White Lies before moving onto Total Film, Digital Spy, NME and Yahoo Entertainment.
In the film and TV universe, he kneels at the altar of Jim Carrey, Daniel Plainview, Mike Ehrmantraut and Paulie Walnuts.
