Kanye West, Pharrell, Vic Mensa Soundtrack New Eyewear Campaign Video: Watch
South Korean eyewear brand Gentle Monster has shared a new video called “13 MUSIC” as part of their latest campaign. It features a track co-written and co-produced by Kanye West and his collaborator Malik Yusef, as well as performance contributions from Pharrell Williams and Vic Mensa. Watch the campaign video below, which features appearances from Mensa and “The Wire” actor Michael K. Williams.
According to Gentle Monster’s site, “13 MUSIC” is part of their “13” campaign, which consists of records co-produced by Kanye and Yusef for a “music series album.” Gentle Monster will announce future artists to contribute to the campaign.
It was recently reported that Malik Yusef allegedly misrepresented himself as a Kanye representative to book a performance with fashion brand Philipp Plein. Last month, Kanye jumped on YNW Melly’s “Mixed Personalities.” Kanye’s forthcoming album, Yandhi, has been postponed twice. In 2018, he shared ye and the Kid Cudi collaboration Kids See Ghosts. At the 2019 Grammys, Pharrell took home Producer of the Year.
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