Commentary
Ford Taps VR To Gauge Consumer Reactions To Self-Driving Car Signals
- by Chuck Martin , Staff Writer, October 7, 2018
Aside from the future marketing of connected or autonomous cars, one carmaker is pushing the market to create a common way for future self-driving vehicles to communicate with pedestrians.
Ford is proposing a universal communications interface for cars that people can understand.
“Today, we’re calling on all self-driving vehicle developers, …
Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
No matter what they do. They cannot recreate the eye contact that happens between 2 people. When a car just sits there, who knows if it will make a move, who can trust the lights? I know, let's have the car send you a text message on your phone that reads, "Hi, I'm the silver car (which of the 10,000?) at the corner, waitng for you to cross the street. Hey I have my green light on which means you can go. I operate on AI, so you can trust this unoccupied vehicle completely to cross the street without getting run over". Have a nice day.
Efficient as Heck.
That is precisely the big issue, Mark.