Social media is not only a convenient and interactive form of communicating on a personal level, but it's also a great way for business owners to connect with customers and generate leads.
The beauty of social media is that content, such as images or videos, can be shared. In some cases, content goes viral and is shared by people all across the world.
This is why it's important to take a look at your business' social media strategy to determine where you can improve the odds of your content getting in front of potential customers.
Update Often With Relevant Content
One way to do this is to update your social media channels often with relevant content. This doesn't mean that you need to continuously post throughout the day, but it does mean that you'll need to post at least once per day.
Posting too often may be seen as clutter, but not posting often enough may lead to disinterest. The content you post, whether it is text, an image, a link, or a video, needs to relate to your specific business.
For example, if you run a home inspection business, you might post tips to keep a home in good working order.
You could also create a video that details common problems that homes have over time.
Creating Original Content
Speaking of creating videos, you should try to create as much original content as possible in order for your social media channels to stand out.
In the article, "Thought Leader Series: How Social Media Can Grow Your Home Inspector Business", the author highlights how original content is also important for engaging with your followers on social media.
Essentially, original content gives followers a reason to not only visit your social media channels often, but it also gives a reason to share your content.
Remember, sharing is one of the keys to getting the word out about your company, and thus, it can bring in more business.
Keep in Contact
Finally, it's a good idea to keep in contact with followers who make posts to your channels or who send private messages.
If someone posts a question, it needs to be addressed within at least 24 hours. The same is true with private messages.
Failing to address posts or messages may make it seem as if you don't care about your customers or potential customers.
Also, if someone makes a disparaging remark or accusation, use social media etiquette do not battle back and forth with this person publicly.
Kindly offer to take care of their concern by phone, email, or private message.