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SHELTON, Conn. – Talalay Global has launched a direct-to-consumer website for sales of its new Juvea pillow line, a move designed to bolster the latex pillow market.
The site, www.juvea.com, accepts orders from consumers and also is home to a wealth of information about sleep and the importance of having a comfortable, supportive pillow. It will also help consumers make a choice of pillow after going through a four-question quiz on preference and sleeping style, officials said.
“The latex pillow market has been significantly underserved, and this site is a major step forward in addressing that need,” said Marc Navarre, CEO of Talalay Global. “It will help raise awareness of our Juvea brand and explain how a good pillow can help you get a better night’s sleep.”
Talalay Global’s research shows that only 14% of consumers buy latex pillows, but 82% of them recommend those pillows to others. “That indicates a major opportunity for us to significantly expand our market share,” Navarre said.
Designed to include both lifestyle and detailed product photography, the website offers consumers a comprehensive look at the Juvea brand and the benefits of latex. The website also outlines the type of latex used in Juvea pillows (100 % natural latex sourced from the Hevea Brasiliensi tree) and explains the proprietary Talalay latex production process. Pillows are washed during a five-step finishing process that removes allergen proteins, officials said.
To keep consumers engaged, the Juvea website features a Sleep Better blog that highlights sleep hygiene, partner sleeping and the benefits of a good night’s sleep.
The site offers pillows with three types of covers: cotton, Tencel Lyocell, and a cooling fabric for those who sleep hot. Each model is available in low and high lofts for stomach and side sleepers, respectively, and there’s also a version with ComforFill latex for a down-like experience.
Retail price points begin at $99.99 in standard/queen and $119.99 in king. For a limited time, the site is offering a 20% discount to consumers who sign up for Juvea’s email list.
Talalay Global recently launched the Juvea brand in partnership with leading e-commerce retailer Amazon.
