Matthew Wright strips down to a white bikini as he recreates Myleene Klass's iconic jungle shower look... (leaving Holly and Phil in hysterics)
Matthew Wright gave viewers quite an eyeful when he appeared on This Morning on Thursday when he ripped open his shirt to reveal a white bikini.
Holly Willoughby, 38, and Phillip Schofield, 57, had shown a montage of I'm A Celeb funny moments and among them was the time Matthew, 54, first copied the look back in 2013.
Grabbing an opportunitty for a giggle, Matthew caused everyone to be in hysterics as he opened his shirt to reveal the skimpy white number.
Cor! Matthew Wright stripped down to a white bikini as he re-created Myleene Klass's iconic jungle shower look on This Morning on Thursday... (leaving Holly and Phil in hysterics)
Magic: Myleene's shower scene back in 2006 has become an iconic TV moment
Laughing Phil joked that he could 'never unsee that' as Matthew went red with laughter.
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Myleene, now 42, first caused the nation's heads to turn when she stripped down to her white bikini when she appeared on I'm A Celebrity back in 2006.
Then seven years later, Matthew gave her a run for her money when he also competed.
Going for it: Matthew couldn't contain his giggles as he ripped his shirt open to much hilarity
Not his first rodeo: Matthew Wright wasn't worried about slipping into a bikini in I'm A Celebrity back in 2013
Showing he’s not afraid to embarrass himself the television presenter seemed very pleased with himself as he strutted about in the tiny two piece.
But it wasn’t until he headed to the jungle pool that he really let his inner Myleene out and posed away while Joey Essex looked on mouth agape.
In fact, some of his look was too racy and had to be pixelated in places.
Laughter is the best medicine: Holly, Phil and Janet Street-Porter were all in hysterics
You can't unsee this: Matthew really went for it on live TV
This Morning is managing to keep afloat when many shows have been forced to halt filming due to the coronavirus pandemic.
But earlier this month, the show was hit by various webcam blunders as both Matthew Wright and Andrew Castle suffered some awkward tech gaffes.
As they chatted about the latest headlines surrounding the virus outbreak, Matthew's webcam briefly cut out, while Andrew accidentally flipped to the wrong camera lens and needed some help from his daughter.
Not such a pretty face: Matthew's bikini performance wasn't quite the same as Myleene's
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