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HIGH POINT — Boxed beds are already abundant in the bedding marketplace, and even more are on the way this fall.
Several bedding producers, including some Top 20 players, are rolling out new boxed bed models, which they say are right for these e-commerce friendly times.
Magniflex has a hip new boxed bed brand, Gino, one that speaks with an Italian accent.
Gino will feature its own branding and a coordinating website designed to capture sales from Millennial consumers, a target growth area for the company.
“Gino is a completely new brand for us, designed to target younger consumers who want a certain style and cachet at more modest price points,” said Billy Curtright, national sales manager for Magniflex. “Always monitoring consumer trends and analyzing our product line, it was time to add a model to our portfolio to reach the Millennial consumer, a large population that is rapidly emerging as key target customer for the next 40 years. Gino is the culmination of this strategy as it fills both a price and style gap in our offering.
“Gino is not a ghost, nor a color, but rather a brand that will enable our retail partners to have a distinctively stylish, Italian competitor with creative marketing tools to help them reach Millennials more effectively,” he added.
As consumers continue to turn to the Internet to shop during the COVID-19 pandemic, Spring Air International has added a four-model boxed-bed collection to give retailers a branded offering to compete in the growing direct-to-consumer segment.
The mattresses are priced to retail from $299 to $599 and offer a safe shopping solution for consumers.
“As sleep retailers reopen from the shutdowns, they are looking for merchandising solutions that allow them to capture those consumers that are not yet ready to walk into a store because of health concerns,” said Nick Bates, president of Spring Air International. “Our full line of boxed beds provides them with a complete line of beds that they can sell as a cash-and-carry product in the store or easily sell online for seamless, contactless delivery to the consumer’s home. The growth in e-commerce continues to climb, and retailers are looking for products to meet that demand.”
In a move designed to give retailers a boxed bed program that allows them to create a complete online sleep shop, Eclipse International has developed a 12-model lineup with mattresses to retail from $499 to $1,499 in queen.
The program will be supported by drop-shipping services direct from the factory to consumers.
“Sleep e-tailing is no longer relegated to the online marketing companies; it has now become a critical part of selling for bric-and-mortar retailers,” said Stuart Carlitz, president and CEO of Eclipse International. “We’ve been pushing our retail partners to develop an omnichannel approach to selling for some time now, and our new, comprehensive boxed bed program arms them with a full merchandising program to support their efforts. Our program offers a broad range of designs and comfort feels so that consumers will be able to find their perfect sleep solution, none of this one-size-fits-all nonsense.”
Diamond Mattress is offering retailers five new bed-in-a-box collections, from popular hybrids to all-foam constructions, and featuring natural and organic materials, GOLS certified organic latex, Diamond’s patented zoned and nested coils system, phase-change material foams and CoolTouch fabric covers. All new mattresses are handcrafted in the U.S., CertiPur-US certified with a 20-year warranty and are shippable nationwide.
“Diamond’s vertical integration and own coiling operation enable us to ship on time, and this is proving to be a key differentiator among retail partners who are seeing a nice demand for product now,” said Shaun Pennington, Diamond president.
