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SHELTON, Conn. – Talalay latex producer Talalay Global is renovating its 2,600-square-foot Las Vegas Market showroom, giving it a more upscale and refined look to better reflect its luxury products, the company said.
The showroom will feature dedicated areas for the Pure Talalay Bliss mattress line that is being produced, marketed and sold by Eclipse International, as well as a new latex pillow and topper line, and a section devoted to its OEM manufacturing.
“We wanted to recreate our space into a more luxurious environment that showcased the upscale nature of our products and stimulated new retail strategies for Talalay by our dealers,” said Jennifer Costa, vice president of marketing for Talalay Global. “In an era of declining store traffic, dealers need to get the most out of every square foot of selling space, and our new showroom layout will help them achieve that objective.”
Each of the four Pure Talalay Bliss models will be displayed near the main showroom entrance in a series of fully accessorized bedroom vignettes featuring darker colors accented with brass and gold highlights. The mattresses are the first fruits of a new partnership with leading mattress producer Eclipse International, which is making the line in its factories, officials said.
Adjacent to the Pure Talalay Bliss area will be the new latex pillow line display, which, in contrast to the mattress display, features the warm colors of orange, yellow and red – reminiscent of a sunrise, officials said. Talalay Global will also showcase a variety of its latex toppers in the rejuvenation portion of the showroom.
The remodeled showroom will be ready for the upcoming Las Vegas Market. Talalay Global’s showroom is World Market Center B-945.
