Original Cheesehead Factory ramps up for Packers fans
Only in Wisconsin: The Green Bay Packers run for a Super Bowl berth is surging sales of the iconic Cheesehead.
Only in Wisconsin: The Green Bay Packers run for a Super Bowl berth is surging sales of the iconic Cheesehead.
Only in Wisconsin: The Green Bay Packers run for a Super Bowl berth is surging sales of the iconic Cheesehead.
Only in Wisconsin: The Green Bay Packers run for a Super Bowl berth is surging sales of the iconic Cheesehead.
Continuing Coverage: Coronavirus in Wisconsin
"It's an emotional thing when you get the urge to put a Cheesehead on or any other products, it just brings out the Packer fan in you," Original Cheesehead Factory founder Ralph Burno said Sunday.
The coronavirus pandemic has forced businesses like the Original Cheesehead Factory to close to the public.
Other business owners even fear permanent closures.
On a typical playoff Sunday, the store would be packed with fans trying to get their hands on magnets, coozies and Cheeseheads.
The company even began selling face masks.
"We've been building the product for over a month now for this time so we're really excited," Burno said.
He said now online sales have skyrocketed.
"Sales though, online, which is most of our sales, have doubled. In-person sales are slow because of COVID," owner Mei-Lin Nelson said.
New gear is a little tough to bring on the market because of the foam used to make them.
There are a couple of items Packer fans can't wait to get their hands on.
"Royalty crown, the new end zone celebration as well at the championship belt," Nelson said.
The company even posted a virtual tour for fans who can't visit the factory.
"They get to enter into production to see how a Cheesehead is made," Nelson said.
Online sales have been going so well, the owners said they receive orders from the U.K., Austria, Canada and Germany.
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