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Ed Goodman
Ed Goodman Photograph: Ed Goodman
Ed Goodman Photograph: Ed Goodman

Advanced social media for businesses

This article is more than 8 years old

Learn how to create high-quality content and build a vibrant online community around your brand

Date: Multiple dates available
Times: Full-day course, 10am-4pm

  • This course has now passed, but you can be the first to know about the next one - and other workshops like this - by signing up to our newsletter here.

Testimonials

Extremely informative”

Brilliant content – inspired a lot of ideas”

These days, there’s no avoiding social media. Everyone uses it, from teenagers to the most successful international brands. Social media can be a powerful force for good, particularly for your brand – if you know how to use it.

In this comprehensive course, marketing professional Ed Goodman will show you how to build and – most importantly – maintain a strong social media presence and following for your brand. With him, you will learn the key things you need to make the most of three key platforms – Twitter, Facebook and Google Analytics – in order to achieve fantastic results for your business.

You will discover how to build a vibrant online community and how to promote your business through Facebook and Twitter advertising. You will also learn how to use Google Analytics to measure the impact of your work, as well as how to target advertising to engage with new followers.

You’ll leave this practical day with an arsenal of techniques that will help you create and analyse content – no matter how big, small or niche your business.

Content

  • Researching your audience – and your competition

  • Developing creative marketing content and going viral

  • Using paid advertising to reach a wider audience, including Facebook ads

  • The latest Twitter features, including group direct messages

  • Using Instagram to find a new audience for your business

  • Case studies on excellent social media in practice

  • An introduction to Google Analytics – and what it can do for your business

  • How to measure website visits from your social media channels

  • Creating a simple but impressive social media report

  • Q&A and discussion

Please note: this is an advanced level course – attendees are expected to have a working understanding of the major social platforms, including Twitter and Facebook. For a more introductory course, please see our Beginner’s guide to social media for businesses

Tutor profile

Ed Goodman is a digital marketing and social media trainer at SocialB, delivering open and tailored, in-house courses and workshops. Since 2011, he has worked with both large and small businesses – private and public – in the UK, Europe and Asia, in strategy, campaign management, customer service and HR, among other areas. He is also the co-author of New Business: Next Steps, a guide to managing, marketing and growing small businesses. Find Ed on Twitter here.

Details

  • This course has now passed, but you can be the first to know about the next one - and other workshops like this - by signing up to our newsletter here.

Times: Full-day course, 10am-4pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £249 plus £7.80 booking fee
Capacity: 18

Complimentary lunch and refreshments included.

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Information on Guardian Masterclasses

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Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.

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