Li-Lac Chocolates Returns To W Village With 23 Cent Chocolates

WEST VILLAGE, NY — Li-Lac Chocolates will return to the West Village on Greenwich Avenue this weekend with treats for 23 cents a piece for its grand opening.

The shop will return to the neighborhood after a former location on Jane Street closed, making for its sixth location in New York City.

The store will be selling its iconic mouse rolls, almond bark, fudge, coconut clusters, and pecan chews for 23 cents a piece from 11 a.m. to 5 p.m. Saturday.

"To celebrate the new store opening, Li-Lac Chocolates is winding back the clock to 1923, the year of the brand's inception featuring the original prices," the shop said in a news release.

The first 100 customers on Saturday can buy a pound of almond bark and a 16-piece truffle box each for $9.23. Live music and free hot chocolate is also slated for the chocolate shop's return.

Since 1923, Li-Lac Chocolates has been handcrafting gourmet chocolates, first founded on Christopher Street by George Demetrious. It also locations in Greenwich Village, Hudson Yards, Grand Central, Chelsea Market, and Industry City.

The 800-square-foot shop at 75 Greenwich Ave. near Seventh Avenue South features a 14-foot chocolate case, a chocolate tempering wheel, and a hot chocolate bar.

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