Nuvance Health in New Milford Touts New Branding and Marketing

NEW MILFORD, CT — Nuvance Health, the non-profit formed from the merger between Western Connecticut Health Network and Health Quest, today unveiled its new brand with an advertising campaign, a new system URL, nuvancehealth.org, and new social media pages.

In addition to New Milford Hospital, Nuvance Health's hospitals include Norwalk, Danbury, Vassar Brothers Medical Center in Poughkeepsie, NY, Putnam Hospital Center in Carmel, NY, Northern Duchess Hospital in Rhinebeck, NY, and Sharon Hospital in Sharon, CT.

"Coming together to become one health system gives us a tremendous opportunity to redefine how we provide care by improving on traditional healthcare experiences and elevating our ability to connect our communities with an expanded care network," said Dr. John Murphy, CEO of Nuvance Health, in a release.

Nuvance serves 1.5 million residents. It includes more than 2,600 physicians and 12,000 employees. Projected annual revenues of the system are $2.4 billion.

"With our Nuvance Health brand firmly in place, we have an opportunity to create an incredible energy and culture for our new health system, for our employees and for our community,” said Robert Friedberg, president of Nuvance Health. "Our patients have told us they value a healthcare partner who stands for something beyond what is expected."