Jewelry Brand Gorjana Opens In Long Beach

LONG BEACH, CA — Gorjana, a Laguna Beach-based jewelry brand, is going to open their thirteenth retail location in Long Beach, the brand announced Tuesday.

The brand's complete collection of necklaces, rings, earrings and bracelets will be available for purchase in the store, which will also include details of light wood finishes, brass hardware details, live greenery and Bohemian shibori fabrics.

"We are always on the lookout for communities that not only make sense for the brand's business model but also ones that we feel a personal connection to, Long Beach is an easy fit," founder and designer Gorjana Reidel said. "We hope that the boutiques provide a space where our customers can truly get to know our brand, step inside and instantly feel welcomed and inspired."

Reidel has always been inspired from the natural world around her, which is a perfect fit for the beachy Orange County lifestyle. Gorjana's jewelry is meant to be "stacked, layered and lived-in," the press release said.

The Long Beach opening follows multiple recent store openings and gorjana’s newest location will offer coastal design elements and a welcoming, airy space. The 500 square-foot store will feature on-site engraving from their bespoke collection which can be the perfect gift. Hand-picked crystals, from Gorjana herself, will be showcased on a power gemstone collection wall where guests can learn about the meaning behind each stone. A beautiful, custom hand-dyed tapestry created by Lauren Williams will also be on display and pays homage to the brand’s roots by reflecting the Laguna Coastline.

This location includes a custom crystal quartz chandelier and will host monthly in-store events, activations and fundraisers for local charities, the press release said. The pieces range in price from $30-200. The Long Beach location will be at 6400 E. Pacific Coast Highway.