NFL, MLB, NHL, NBA, CFL stats



Los Angeles FC

LAFC Announces Partnership with Spirit Company Beam Suntory

March 30, 2018 - Major League Soccer (MLS)
Los Angeles FC News Release


The Los Angeles Football Club (LAFC) today announced a partnership with Beam Suntory, the world's third largest premium spirits company, beginning with the Club's 2018 inaugural season. Hornitos® Premium tequila will serve as the "Official Tequila of LAFC," while EFFEN® vodka will serve as the "Official Vodka of LAFC."

Both brands will have a prominent presence at Banc of California Stadium, with Hornitos Tequila presenting partner of the Sunset Deck Bar. The unique indoor/outdoor space located on the North West side of the stadium will feature a signature food and beverage menu program, all inspired by Hornitos Tequila.

"We are extremely happy to add Beam Suntory as a Club partner," LAFC President and Owner Tom Penn said. "Hornitos and EFFEN are both premium brands that have shown an incredible commitment to LAFC and the Los Angeles community. We look forward to their presence as we open Banc of California Stadium."

Select pre-match activations also included in the partnership with Beam include the "Agave Garden,' a full Hornitos tequila experience.

"We could not be more excited to have two of our most exciting and fast-rising brands join the LAFC family," said Gordon Macpherson, Divison Vice President of Sales for Beam Suntory. "Hornitos Tequila and EFFEN Vodka offer the perfect cocktail pairings for enjoying a Football Club match. We toast the team and their fans and look forward to a succesful season."

LAFC begins their home campaign on Sunday, April 29 at Banc of California Stadium. The $350 million Banc of California Stadium is a state of the art, world-class venue located in the heart of Los Angeles in Exposition Park. It is the first open-air stadium built in the city in over 30 years and will have an intimate atmosphere with the steepest seating bowl in MLS (34 degrees), seats only 12-feet away from the touchline and an 86,000-square foot field of natural Bermuda grass. "The North End" Supporters Section features safe standing and boasts a first-of-of-its kind rail seating system.

About Beam Suntory Inc.:

As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Check out the Los Angeles FC Statistics

• Discuss this story on the Major League Soccer message board...

Major League Soccer Stories from March 30, 2018


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

OurSports Central