From coasting through the Middle East for Summer 2018 all the way to the deep space for a Star Wars capsule collection, Billionaire Boys Club has always kept it broad when it comes to their fashionable reach. Now, the European sector of the brand heads out West for an editorial to show off the new SS19 collection.
Heading out to El Paso, Texas to capture the true essence of the theme, BBC EU brought out all the official props for the lookbook: horses, desert sands and even a clean set of wheels in the form of a Chevrolet truck and Cadillac are all incorporated into the visual aesthetic. Highlights include hoodies and sweatpants with a bikers club-inspired “Rocket Riot” theme, aztec prints that represent the Mesoamerican people native to the area and a standout “ROADROCKETS” racing-inspired varsity jacket that’s fire both in color and overall freshness. Who knew streetwear and rodeo could mix so well!
Pick up the Billionaire Boys Club EU Spring/Summer 2019 collection right now online, and peep the lookbook below to see some of the key pieces available:
