Why This Wellness-Focused Beauty Brand Should Be on Your Radar

By Carrie Carrollo

Published on 2/13/2019 at 4:00 AM

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By now, essential oil diffusers, adaptogens, and bullet journals are likely fueling your wellness-crazed lifestyle. We don't blame you; they're key for infusing your days — and your body — with mindfulness and balance. But there's one area of your life that may not have felt the wellness shift yet: your beauty routine.

With so many glowy and vibrant beauty products on the market, it's easy to get caught up in the endless cycle of buzzy launches. We know one skincare brand that can change that, however — and you may have spotted it backstage at Fashion Week or scrolling through Instagram. Enter Weleda: a makeup-artist- and beauty-industry-favorite brand built on the symbiotic relationship between plants, people, and the planet.

Most commonly known for its Skin Food face and body moisturizer — a universal cure for dry, rough skin since the European brand was founded in 1921 — Weleda was one of the first to carve out its spot in the world of wellness-based skincare. Now, perfectly timed with the self-care surge, its expanding the beloved Skin Food line with three new formulas. Keep scrolling to learn more about each one (including the OG, of course) and discover why Skin Food is the equivalent of self-care for your beauty routine.

Skin Food Original Ultra-Rich Cream

Skin Food Original Ultra-Rich Cream

Peel-off glitter masks, jelly cleansers, and watermelon moisturizers are no match for this cult-favorite. Amidst countless skincare trends, the formula has remained unchanged for nearly a century — and there's a good reason why. Touted for its ability to truly hydrate skin head to toe, the Original Ultra-Rich Cream ($19) is considered a versatile must-have for a variety of skin types, year-round. A beeswax base is combined with other plant extracts like sunflower oil, rosemary, and calendula for soothing, moisturizing relief for even the most dry, cracked Winter skin.

Skin Food Light Nourishing Cream

Skin Food Light Nourishing Cream

So you want the benefits of the original formula without the weight of a rich cream? Meet the new Skin Food Light Nourishing Cream ($19). Significantly lighter in texture, this cream absorbs into skin faster — without skimping on the hydrating benefits. Similar ingredients make up the creamy formula, but shea butter and lanolin are what help give it a velvety smooth texture. Whether you're looking for an everyday cream to take on the go or want a more lightweight option for warmer weather, this is for you. Bonus: greasy residue is nowhere to be found.

Skin Food Body Butter

Skin Food Body Butter

Is it just us, or does using any skincare product out of a jar or tub feel so much fanicer? That's definitely the case with this whipped Body Butter ($19). The light, airy texture means not only that it's easy to cover big and small areas on your body, but also that it'll melt into skin seamlessly. A mix of cocoa and shea butters make using it feel even more luxe. Pro tip: use immediately after a shower or bath to nourish skin and seal in hydration while the pores on your skin are still open.

Skin Food Lip Butter

Skin Food Lip Butter

Balm, conditioner, or the like — when you find your holy grail lip moisturizer, you hold onto it forever. Whether you're on the hunt for a new one this Winter or still haven't found your perfect formula yet, the rich new Skin Food Lip Butter ($6) just might be it. Plant-rich ingredients like beeswax, pansy, chamomile, and calendula deliver just the right amount of TLC. We'll take one for every purse, please!