9 of Azazie's Most Affordable, Bestselling Wedding Dresses

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Founded in 2014 by Charles Zhong, the online retailer Azazie introduced custom tailoring (in sizes 0-30) to its affordable bridal space just one year later. Taking a sustainable approach to wedding-dress design, the gowns are made to order and usually decided upon after the "try at home" option is utilized. The program invites brides, bridesmaids, or anyone in the wedding party to select three different looks to be shipped to their homes anywhere in the US. The in-app "try it on" feature, meanwhile, allows shoppers to adjust the skin tone and body type of the model they're viewing on the product page, so they can better imagine how it will look on them.

It's technology like this that helped the bridal retailer gain momentum, according to chief marketing officer Ranu Coleman. "We follow Fashion Week and bridal trends very closely in order to stay ahead of the trends. We also study customer behavior on our website and app for key terms that are gaining momentum," she explains to POPSUGAR. "In addition, we survey our customers before launching new styles and everything we do is data and trend driven."

Coleman revealed that for 2023, research led the team to invest largely in 3D embellishments, florals, and interesting surface textures — all of which you'll see reflected in the current top-selling gowns. Coleman says that the company typically notices a surge in sales and traffic immediately following Christmas, since the holiday is such a popular time to get engaged.

While the wedding dresses are so appealing because they can be ordered from the couch — and most of them are well below $1,000 — the bridesmaid offerings are also desirable, with Serena Williams memorably sporting the Kaleigh silhouette in candy pink for friend Hayley Schinault's special day in 2019.

Ahead, discover Azazie's all-time bestselling wedding dress, plus its most popular gowns of the year.

Azazie's Bestselling Wedding Dress Through the Years: The Xena
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Azazie's Bestselling Wedding Dress Through the Years: The Xena

Coleman says the minimalistic and modern Xena ($339) is its most consistent bestseller. While it can easily be accessorized, the back also includes an illusion sequin lace motif and a trail of decorative buttons for a surprise element.

Most Popular Azazie Wedding Dress of 2022: The Devi
azazie.com

Most Popular Azazie Wedding Dress of 2022: The Devi

Azazie CMO Coleman confirms that the Devi ($449), with its full train of tulle and lace embroidery, was the most popular gown on the site for 2022.

Azazie's Bestselling Curve Wedding Dress: The Delaina
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Azazie's Bestselling Curve Wedding Dress: The Delaina

The Delaina ($599) is bestselling among brides who purchase curve sizes. With its plunging V-neckline and A-line silhouette, Coleman maintains that it is figure flattering and also incorporates whimsical details, like the leafy lace appliqués that trail over the shoulder straps.

Azazie Dulce Amor Wedding Dress
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Azazie Dulce Amor Wedding Dress

The Dulce Amor ($489) comes in a mermaid silhouette with a keyhole cutout and strap across the back that draws attention to its unique texture. The lace embroidery that extends down the train also makes this a standout design, and one reviewer confirmed that they were able to easily add a bustle.

Azazie Armadan Wedding Dress
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Azazie Armadan Wedding Dress

The scoop-neck front and V-back, connected by thin spaghetti straps, are what make the Armadan ($459) so unique. It also boasts floral appliqués, sequins, and small pearls decorating the bodice and extending into the skirt more subtly so as not to overwhelm it.

Azazie Bella Jumpsuit
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Azazie Bella Jumpsuit

Made of lace and stretch crepe, the Bella ($379) is the third-bestselling jumpsuit currently on the site. The embroidery on the sweetheart boned bodice is hand-sewn, and it also comes with removable straps.

Azazie Marlin Wedding Dress
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Azazie Marlin Wedding Dress

The Marlin ($449) is described as "iconic" and "dramatic," with the addition of its chapel-length veil. The sophisticated, off-the-shoulder silhouette is made of satin and has covered buttons at the sleeves and down the back.

Azazie Cici Jumpsuit
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Azazie Cici Jumpsuit

The bishop sleeves on the Cici ($389) jumpsuit make it feel regal, whereas the pin-tuck flare pants boast a more modern vibe. The inner bodice can be customized in either nude, champagne, or diamond white to offset the rest of your chosen bridal accessories.

Azazie Daira Wedding Dress
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Azazie Daira Wedding Dress

The Daira ($339) is crafted from a silk crepe back satin, which gives it a sensual look as the cowl neckline flows into elegant draping at the waist. If you're interested in a shoe moment, the slit on this look offers the perfect peek.