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BUILDING SUSTAINABILITY INTO YOUR PRODUCT DEVELOPMENT STRATEGY

The report that brought ESG to the forefront of the global marketplace consciousness could not have been more aptly named ”Who Cares Wins.” In all manufacturing areas, the sentiment that rang so powerfully in 2006 still reverberates in shockwaves today. 

Winning in this “green-conscious” marketplace means being intelligently innovative in the products you choose to develop while ensuring those products and their means of production have minimal impact on our ecosystem. Winning also means getting these products to market faster than your competitors.

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