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Montebello, Calif. – Allied Home, the bedding division of Allied Feather + Down, is adding 2 new members to its leadership team.
Amanda Keller joins the company as VP of brand strategy and Moshe Abehsera as chief commercial officer. Both previously held senior roles at London Luxury.
Abehsera said he was drawn to Allied’s reputation as a “stellar” vertical manufacturer and its ingenuity in sustainability, operational excellence and importantly and integrity.
“I’m excited to marry all of this with disruptive world-class marketing, fun brand collaborations and programs for customers that surprise and delight – making product that makes you feel and sleep better, at the end of the day that’s what matters most,” he added.
Keller is responsible for growing Allied Home’s portfolio of private label, hospitality and licensing partners through strategic and authentic branded collections that resonate with today’s consumers.
“I’m thrilled to join Allied Home, and proud to be part of an organization that is growing, thriving, innovating, and leading the way in both sustainable product offerings and manufacturing practices,” she said.
Allied Home’s current brands include Simons, Weatherproof, Candice Olson, Nikki Chu and Cosmo Living. House brands include PureAssure, ClimaRest and Sleep Infusion.
“The arrival of Moshe Abehsera and Amanda Keller has brought a renewed sense of excitement to our growing company,” said Nate Hascalovici, COO. “Their creativity, knowledge and enthusiasm are a perfect match for our company culture, and I couldn’t be happier to have them on board. I have no doubt that with their skills and drive, we will continue to push the boundaries of innovation and design in the home textiles industry and propel Allied Home to new heights.”
See also:
- Allied Feather + Down boosts environmental impact transparency
- Allied Feather + Down introduces recycled down that is traceable to animal welfare
