There’s a name change afoot at Universal. Universal Parks & Resorts has been renamed Universal Destinations & Experiences. The company said Wednesday that rebranding better reflects its business and intentions to diversify moving forward.
“Universal Destinations & Experiences aligns with our aspiration to be the destination of choice in the markets where we are today and the markets we enter in the future,” Mark Woodbury, chairman and CEO of Universal Destinations & Experiences, said in a news release.
“We are thrilled to expand how we bring the Universal brand to life in new, immersive and compelling ways for fans around the world using our rich collection of stories, characters and franchises,” he said.
Universal Destinations & Experiences, based in Orlando, is a unit of Comcast NBCUniversal, and, in Central Florida, includes elements of Universal Orlando Resort such as Universal Studios, Islands of Adventure, Universal CityWalk entertainment district, Volcano Bay water park and the under-construction Epic Universe theme park, which is set to open in 2025.
The unit also is responsible for Universal Studios Hollywood in California, which recently opened Super Nintendo World.
Earlier this year, the company announced a theme park designed for families with young children in north Texas and a year-round experience in Las Vegas inspired by Halloween Horror Nights events.
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