IT’S BEEN YEARS IN THE MAKING. ONLINE GLOBAL SPORTS BETTING HAS FINALLY ARRIVED IN MASSACHUSETTS. >> I DON’T HAVE TO HEAR FROM MY FRIENDS ABOUT WHEN I CAN MAKE A BET IN MASSACHUSETTS. >> SIX COMPANIES WILL LAUNCH ONLINE BETS TODAY WITH MOST OFFERING FREE WAGERS. THEY ROLLED OUT THE CONFETTI CANNONS AND A DUCK BOAT, HOPING THEIR ROOTS AND FREE PROMOTIONAL THAT’S WILL HELP THEM SEPARATE FROM THE PACK. >> NO ONE WILL UNDERSTAND THE CUSTOMER LIKELY. THAT WILL SET US APART IN TERMS OF HOW WE PERFORM. >> THIS IS A STATE WE HAVE BEEN WAITING FOR. WE HAVE AMAZING CUSTOMERS. WE HAVE AMAZING EMPLOYEES HERE. >> IT’S A DAY THAT IS FINALLY HERE, WITH HOPES OF THE BRUINS AND CELTICS UNIT BIG BUCKS FOR BOSTON BETTORS IN THE COMMONWEALTH. >> I’M NOT SPENDING THE MONEY JUST YET. I’M VERY OPTIMISTIC. >> ISAAC MASSACHUSETTS WILL BE THE NUMBER ONE MARKET IN THE COUNTRY. MATT: THERE IS A PROBLEM GAMBLING HELPLINE. THAT PHONE NUMBER IS ON YOUR SCREEN RIGHT NOW.