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Orlando tourism welcomed 74 million visitors in 2022
Orlando maintained its ranking as the country’s top tourist destination.
Visit Orlando announced 74 million annual visitors in 2022, up 25% on 2021.
It puts Orlando tourism at 98% of pre-pandemic levels.
“This past year proved to be a key recovery timeframe for Orlando’s tourism industry, with a lot of pent-up demand,” said Casandra Matej, CEO of Visit Orlando.
“Our new international brand launch and marketing initiatives helped Orlando maintain its leadership position.”
The uptick comes off the back of the new Unbelievably Real brand launch, first introduced in May 2022 to domestic visitors.
It was then rolled out in the UK, Ireland, Canada, Brazil, Mexico, Colombia, Chile and Peru.
In 2022, domestic leisure visitation completely recovered with a new record of 61 million visit.
International visitation is now at 75% of pre-pandemic levels, reaching 4.9 million in 2022.
Canada, UK and Brazil were the top three international markets.
The new high speed rail service connecting Orlando and Miami is expected to boost visitation further.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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