Pepsi Dig In And TikTok’s Keith Lee Team Up To Find The Best Black-Owned Restaurants and Give Away $10k

Simone Cherí
·4 min read
Pepsi Dig In and Keith Lee Contest Collaboration Promo Image with Keith Lee
Pepsi Dig In and Keith Lee Contest Collaboration Promo Image with Keith Lee

Pepsi Dig In, a platform designed to drive access, business growth, and awareness for Black-owned restaurants, is kicking off its latest call for submissions for its Restaurant Royalty program. This year, the platform is teaming up with one of social media’s most well-known diners–food reviewer Keith Lee. Entering its sophomore year, Restaurant Royalty, will partner with Lee to help transform the lives of Black restaurant owners and their businesses.

With a shared mission to give restaurants the recognition they deserve, Pepsi Dig In and Lee are joining forces to rally consumers to nominate their favorite Black-owned restaurants for Restaurant Royalty. In return, they have the opportunity to unlock rewards for themselves and their nominated restaurants alike.

How To Enter Your Favorite Black-Owned Restaurants

Now through July 1, foodies can submit their favorite local eatery online or by scanning the code on display during a visit to a participating Black-owned restaurant to enter to win exclusive rewards. Prizes include one of ten $1,000 gift cards towards dining at fans’ recommended restaurant, along with other foodie experiences in New York City and Las Vegas with Pepsi Dig In and its partners.

“I’m fortunate that people’s response to my honest food reviews has turned into a platform that has made a difference for local businesses across the country. That’s why I’m excited to pay that forward for Black-owned restaurants with Pepsi Dig In. The Restaurant Royalty program is about spreading the word to celebrate great food and boosting businesses along the way. I can’t wait to see what people recommend and discover more new spots to try,” said Keith Lee.

Pepsi Dig In’s Restaurant Royalty program is a way for foodies to share their favorite Black-owned restaurants and discover new ones while driving business growth and visibility for these restaurants long term.

“Restaurant Royalty is an integral part of the larger Pepsi Dig In platform and is designed to spotlight and support Black-owned restaurants year-round by tapping into their key audience: engaged foodies,” said Scott Finlow, Chief Marketing Officer of PepsiCo Global Foodservice. “Social media can be transformative for restaurateurs and food lovers like Keith Lee reinforcing the life-changing impact an individual and their platform can make. Our goal with Restaurant Royalty is to get even more diners excited to support Black-owned restaurants and use Pepsi’s network, partners, and scale to help grow these local businesses.”

Pepsi Dig In’s Prize Details and Partnership With EatOkra

In addition to the grand prize, 10 Restaurant Royals will have the chance to receive additional amplification across Pepsi Dig In and EatOkra’s social channels, and enroll in Black Restaurants Deliver. The eight-week program offers personalized expert consulting services designed to support restaurants in building online ordering capabilities and search presence. Black Restaurants Deliver upskills restaurateurs and their offerings to increase sales and revenue long term. Five Restaurant Royals will also have the chance to receive $10,000 in digital media buys for their businesses.

To help consumers find local Black-owned restaurants near them, Pepsi Dig In has continued its ongoing partnership with EatOkra, the largest database of Black-owned restaurants. The 10 Restaurant Royals will be announced later this summer via EatOkra leading up to Pepsi Dig In Day, an annual celebration to inspire Americans to show love for their favorite local Black-owned eateries.

One grand prize winner will land a trip for two to Las Vegas in February 2024. The grand prize also includes tickets to football’s biggest game on February 11 and a chance to dine at Pepsi Dig In’s Restaurant Royalty Residency at MGM Resorts International.

One first-prize winner will win a trip for two to New York City for an exclusive experience at Platform by the James Beard Foundation. The brand new show kitchen is also an educational hub and event space for culinary arts programming at Pier 57’s newly launched Market 57 food hall, featuring Black chefs from across the country in partnership with Pepsi Dig In.

To nominate your favorite Black-owned restaurants, or for further information on contest details, visit DigInShowLove.com.