Best Places for Business and Careers 2019

Santa Rosa, CA

Santa Rosa, CA
the place image

Santa Rosa, CA

Santa Rosa, CA
gross metro product
$33.9B
population
499.9K
median household income
$84,250
median home price
$647,000
cost of living
37% above nat'l avg
college attainment
35.8%
net migration
-370 (year: 2018)
unemployment
2.9%
major industries
Health care, Tourism
job growth
1.6% (year: 2018)
As of October 2019
Santa Rosa sits at the southwestern gateway to the Sonoma and Napa Valleys of California's famed Wine Country. Many wineries and vineyards are nearby, as well as the Russian River resort area, the Sonoma Coast along the Pacific Ocean, Jack London State Historic Park and the redwood trees of Armstrong Redwoods State Reserve. Downtown Santa Rosa, including the central Old Courthouse Square and historic Railroad Square, features a center for many shops restaurants, nightclubs, and theaters. The city is home to the Pacific
Coast Air Museum, Charles M. Schulz Museum and California Indian Museum and Cultural Center.
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On forbes lists
#187
In Cost of Doing Business
#41
In Job Growth
#56
In Education
By The Numbers
EmploymentHousingEducationQuality of Life
Job Growth
1.6% (year: 2018)
Projected Annual Job Growth
0.7%
Unemployment
2.9%
Median Household Income
$84,250
Household Income Growth
5.6%
High-Tech Employment
1.8%
  • Data is for the metro area
  • Sources: Moody's Analytics; Sperling's BestPlaces; U.S. Census.
  • Numbers as of October 2019


  • a - Value of 100 means that a family with the median income has exactly enough income to qualify for a typical mortgage on a median-priced single-family home. An index above 100 signifies that the family has surplus income.
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