Online formats took 78% of all UK ad spend in 2023: report
Online formats such as search, display (including social media) and BVOD drove ad spend growth in 2023, with out-of-home the only other medium to see increased expenditure.
Insights Editor
Ben Davis is Insights Editor at Econsultancy. He edits Econsultancy articles and contributes to our reports and events. Ben is interested in emerging technology, UX and brand. He lives in Manchester, England.
Online formats such as search, display (including social media) and BVOD drove ad spend growth in 2023, with out-of-home the only other medium to see increased expenditure.
Katrina Smart is Commerce Media Director, Europe, at The Mars Agency, and has a decade of experience in retail strategy and media planning. We caught up with Smart to get an insider’s view on just how much commerce media has changed in the last two years. Smart also gives us the lowdown on what advertisers […]
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We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
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A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?
Nataly Kelly is Chief Marketing Officer at consumer insights platform Zappi, which helps B2C brands with their advertising research and innovation. We caught up with Kelly to ask about the changing nature of market research; any brand doing ad testing ad hoc “will miss out on the latest opportunities to leverage AI for consumer insights,” […]
A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.
One of the biggest names in email marketing is Mailchimp, which grew so rapidly in the noughties and 2010s thanks to its commitment to designing for smaller businesses. Those early days of digital may seem a distant memory, but email is still the cornerstone of many a marketing department. We caught up with Jim Rudall, […]
The connected car requires a big transition at OEMs, including new commerce capability to be able to engage seamlessly with customers through sales, after-sales, and in-car commerce.
Many ecommerce companies “incorporate AI tools and functionalities that do not necessarily enhance the customer experience” when they could be prioritising the “fundamentals” of UX, according to Kelly Goetsch, Chief Strategy Officer at Commercetools, a cloud-based headless commerce platform. We caught up with Goetsch to ask him about multichannel retail, his dream client, more ecommerce […]