Michael Ryan Jenkins’ Post

When advertising/marketing a concept instead of a product/service, consumer behaviour has a significant impact on the decision making process. Consumers of electronic devices are directly involved in three key stages of product life-cycle - purchase, use and end-of-life management. Many environmental problems are rooted in human behaviour and behavioural changes are therefore required for environmental sustainability. Most common models for pro-environmental behaviours can be grouped as moral, rational and economic models. In addition nudging and community based social marketing are popular intervention strategies that make use of cognitive biases and social influences respectively. Out of the models mentioned, what interested me the most is the community based social marketing model. Social marketing exploits the evidence that people are more likely to follow what others do. It is a strategic planning process that uses marketing principles and techniques to influence behavioral changes that benefit society and the individual. A merger of psychology and social marketing, community-based social marketing is proposed as a pragmatic alternative to traditional information-intensive campaigns for behavioral change. The tools used by CBSM include communication, incentives, norming and social diffusion. It is based on social psychology and the idea that behavioral changes are effective when pushed by ‘real’ people and at community levels. Transition towards circular economy depends not only on extrinsic attributes such as infrastructure and incentives but also on intrinsic attributes such as values, norms and human behaviour. #consumerbehaviour #wastemanagement #consumption #socialmarketing

Advertising Is A Science? An Art? A Business? In the dynamic landscape of today's interconnected world, Advertising stands as a ubiquitous force that shapes perceptions, influences choices, and propels economies. What was once a straightforward means of promoting products or services has evolved into an intricate blend of art and science, aimed at capturing the essence of human desires and aspirations. Advertising is not merely a tool; it is a dynamic and multifaceted industry that marries science, artistry, psychology, and technology. It is a realm that is in constant flux, adapting to societal shifts, technological advancements, and changing consumer behaviors. Advertising is an omnipresent force in our modern world. It shapes our choices, influences our perceptions, and often defines our aspirations. The objective of advertising is persuasion. Through its various forms, it has evolved in channels, medium, messaging and also pace. But at its very core, it talks to the human brain. As much as you’d like to believe advertising to be an art, it is, backed by science & psychology. #advertising #advertisingstrategies #brandbuilding #advertisingcampaign #advertisingandmarketing #advertisingandpsychology #advertisingandacience

Marketing these days has become a fascinating puzzle A complex dance between creativity and strategy. It's a world where the online landscape mixes with human behavior, shaping how businesses connect with their desired audiences. In this era of information overload, grabbing attention has become a tough challenge. The sheer amount of content bombarding our screens makes it increasingly difficult for brands to stand out and make a lasting impression. . To be noticed, marketers must embrace new approaches that not only engage but also leave a strong impact on the minds of their audience. Furthermore, today's consumers are smart and selective. They seek genuine experiences and expect personalized interactions. The days of generic mass marketing are gone; successful campaigns today are built on a deep understanding of the audience's needs and wants. Creating customized messages that resonate on a personal level to your audience is crucial for building long-lasting connections. However, marketing isn't just about grabbing attention and making sales - it carries ethical responsibilities. As guardians of brands, marketers must prioritize honesty, respect, and integrity. Deceptive tactics and manipulative strategies are losing their effectiveness, as consumers have become more skeptical and skilled at recognizing inauthenticity. Sustainable success lies in forming genuine connections, nurturing trust, and demonstrating a real commitment to ethical practices. P.S. If you ever feel you need a helping hand for a new age marketing for you! I'm your guy. #marketing #personalbranding